Zakaria Ibrahim
Senior Performance Marketing Specialist
Age: 23 | Nationality: Moroccan
I am a skilled Media Buyer and Performance Marketing Specialist with expertise in social media advertising, video editing, and copywriting for landing pages and websites. My proficiency spans creating and managing advertising campaigns primarily on Google Ads ,TikTok and Facebook. I am also adept at building and optimizing websites using WordPress, helping businesses scale efficiently.
I have successfully worked on campaigns targeting Saudi Arabia, Morocco, UAE, Qatar, Kuwait, Oman, Jordan, Iraq, and various African countries. My experience includes creating and managing compelling ad creatives, developing branded content for Instagram, and crafting high-converting sales funnels.
everything
about me
Professional Experience
Freelance Digital Marketer (Remote – 1 Year)
- Designed advertising videos and creatives for TikTok and Facebook.
- Created and optimized landing pages and e-commerce stores.
- Managed advertising campaigns focused on testing, scaling, and retargeting strategies in the GCC region and Morocco.
Performance Media Buyer – Private Company (Morocco & GCC Markets)
- Conducted ad testing and scaling across various social media platforms.
- Developed campaigns targeting diverse industries in Saudi Arabia and the GCC region.
- Specialized in creative strategies for TikTok and Facebook, achieving significant ROAS and ROI improvements.
Customer Service & Digital Marketing Assistant (Online University – Remote)
- Supported students in digital marketing courses by managing inquiries and guiding them through course materials.
- Ensured timely resolution of issues and enhanced the overall customer experience.
Skills
- Social Media Advertising: Facebook, TikTok, Snapchat, Google.
- Ad Retargeting & Optimization: Testing, scaling, and analytics.
- Creative Production: Advertisement videos and branded Instagram content.
- Copywriting: Landing pages, website content, and ad copies.
- Web Development: WordPress site creation and optimization.
- ecommerce stores : Woocomerce/Shopify/YouCan
Education
- higher school of technology (EST), Diploma in Technological Studies, Morocco
(Though unrelated to digital marketing, this experience instilled discipline and organizational skills.)
Languages
- Arabic: Native (Fluent)
- English: Advanced (Spoken & Written)
- French: Reading and Writing Proficient
Campaings
Results
- Marketing Objectives: Conversion Campaign
- Industry: E-commerce
- Platform: google Ads
- Country: Morocco
- Total Purchases = 1,793 Orders
- CPP (Cost Per Purchase) = MAD 17.05
- Total Spend = MAD 30,575.37
- Marketing Objectives: Conversion Campaign
- Industry: E-commerce
- Platform: TikTok
- Country: Saudi Arabia
- Total Purchases = 1,277 Orders
- CPP (Cost Per Purchase) = 6,48 $
- Total Spend = 8,279.55 $
- Marketing Objectives: Conversion Campaign
- Industry: E-commerce
- Platform: TikTok
- Country: Morocco
- Total Purchases = 2,068 Orders
- CPP (Cost Per Purchase) = 3,4 $
- Total Spend = 7,047.46 $
- Marketing Objectives: Conversion Campaign
- Industry: E-commerce
- Platform: TikTok
- Country: Morocco
- Total Purchases = 646 Orders
- CPP (Cost Per Purchase) = 3,52 $
- Total Spend = 2,276.46 $